Valencia CF selects Elevate as strategic partner for the commercialization of the Nou Mestalla naming rights
The leading sports and entertainment consultancy expands its global presence with its first partnership of this kind in Spain
Valencia CF debuted their third kit in the LaLiga game against Villarreal CF on Matchday 6. The team have now worn all of the three different garments designed for the 2020/21 campaign. The home kit was used against Levante UD, SD Huesca and Real Betis, whilst the orange away strip had its turn against Celta Vigo and Real Sociedad.
The third kit, designed by PUMA, represents the Mediterranean sea, as depicted by Valencian painter Joaquin Sorolla in his works. It features a light print and a combination of grey, lavander and sky blue tones.
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